Korean Beauty Distribution · Nordics & Baltics

We bring the best of Korean beauty to European retail.

Nordic Beauty is the full-service partner that takes premium K-beauty brands from launch to shelf across the Nordics and Baltics — handling distribution, marketing, e-commerce and logistics, so your brand grows in the right hands.

Full-service distribution for your brand

Trusted by Europe’s leading beauty retailers
Lookfantastic Stockmann Lyko Åhléns Feelunique ASOS
Who we are

A curated bridge between Korea and European shelves.

We are a team of sales, marketing, logistics and distribution specialists devoted to one thing: bringing the very best of Korean beauty to the European and Nordic markets.

We choose the brands we represent with great care. Every brand in our portfolio receives our full focus — local market expertise, demand-building campaigns and a go-to-market strategy built to deliver measurable results, not just orders.

B

B2B & B2C channels

A localized D2C e-commerce channel alongside a sales team that places your brand with established offline and online retailers.

M

Marketing & branding

Localized digital marketing and offline branding in the channels your customers already trust, with social visibility and paid reach.

G

Committed to growth

Long-term commitment and persistence are core to how we work. We play the long game and stay focused on steady, compounding growth.

Authorized Distributor

The Korean brands we’re proud to represent

We are the official authorized distribution partner for a hand-picked portfolio of Korean beauty brands across the Nordics and Baltics.

Holika Holika
Neogen
ohora
I’m Sorry For My Skin
Purable
What we do

Everything your brand needs to win in Europe

One partner across the full distribution journey — because speed and efficiency at every step is what turns a launch into a category.

01

Market Research

We continuously track local markets to understand each customer’s expectations and position your brand where demand is building.

02

Product Training

Training and materials for retail staff, so the people at the counter can confidently match your products to real customer needs.

03

Marketing

A full online and offline marketing pipeline — social media, paid advertising and presence at the region’s leading beauty fairs.

04

Efficient Distribution

Fast fulfilment from local warehouses. B2B orders ship within 48 hours, with next-day delivery in our core markets.

05

Sales Network

Long-standing retail partnerships across many countries give your brand immediate access to a wide network of sales locations.

06

Pre & After-Sales Support

A localized support team handles pre- and after-sales care for both B2B partners and end customers — quickly and in their language.

How we work

From first conversation to category leader

A clear, proven path that turns a Korean brand’s ambition into European retail reality.

Discover & align

We learn your brand, goals and positioning, then map the markets where you’re set up to win.

Localize & launch

We adapt the brand story, prepare compliance and logistics, and bring it to market the right way.

Distribute & market

Omnichannel placement supported by demand-building campaigns across online and offline channels.

Grow & optimize

We track performance, share customer feedback and reinvest in what works to compound your growth.

By the numbers

Proven across the region

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Markets · Baltics & Nordics

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Products delivered

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SKUs in portfolio

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B2B retail partners

The people

An international team

Local export expertise in South Korea, distribution and retail know-how on the ground in Europe.

FL

Fred Luhamaa

Chief Executive Officer
Estonia
fred@nordicbeauty.ee
MV

Marite Viljak

Sales Manager
Estonia
sales@nordicbeauty.ee
Our partners

Proud to work with the best in beauty

From department stores to category-leading online retailers across Europe and the Nordics.

Drogas
Douglas
Kaubamaja
Meness Aptieka
ASOS
BB
Lookfantastic
Feelunique
Eleven
Åhléns
Stockmann
Tallink
Tradehouse
MyLook
Loverte
Lyko
Partner with us

Let’s bring your brand to Europe.

Whether you’re a Korean brand planning your European entry or a retailer looking for your next hero line — we’d love to talk.

Office Nordic Beauty OÜ
Viljandi mnt. 75/1, 61713, Õssu, Estonia
Start a conversation →